UTM Link Builder

Create tagged links to track your social campaigns in Google Analytics

How it works: Add UTM parameters to your links before sharing on social media. Each campaign's traffic and sales will appear in your dashboard.
facebook instagram twitter / x linkedin tiktok youtube
social post story bio email paid
Fill the form to generate a link

UTM Parameters Explained

utm_source — Where the traffic comes from (facebook, instagram, newsletter)

utm_medium — The marketing medium (social, email, cpc, banner)

utm_campaign — The specific campaign name (flash_sale_jan, product_launch)

utm_content — Differentiates similar content (hero_button, sidebar_link)

utm_term — Paid keyword (usually for paid search)